Let us consider that www.hello.in is the website of a celebrity or a professional Mr.Hello. Let’s imagine someone is not happy with Mr.Hello. He creates a website www.hello.co.in and hosts some inappropriate words about Mr.Hello. What will be the effect on Mr.Hello?
Fine! What is this known as? This creating of a similar website name with a profit motive is known as cybersquatting.
Today, our topic of discussion is CyberSquatting.
It will create a negative image of Mr.Hello among the public and the professionals. Furthermore, please note that hello.in is the original website whereas hello.co.in does not belong to Mr.Hello. Here, I wish to add one point that each website is unique So what would he do now? He would contact the person who owns the website www.hello.co.in. He will request him to remove the contents from the website. However, the person would say It’s my website, I would do whatever I want. Then our Mr.Hello should quote a price and buy the website from him. He has no other option other than transferring the ownership to him.
Cybersquatting is registering, selling, or using a domain name with the intent of profiting from the goodwill of someone else’s trademark. Cyber Squatting is usually done on websites or companies which are flourishing with good potential.
Similarly, Cyber Squatting was done with famous domains such as Google and Facebook also.
There are so many ways of doing cybersquatting
One way to squat is omitting the dot-like wwwhello.in instead of www. hello.in
Similarly, Differently phrased domain including different subdomain such as www.hello.co.in
Finally, Renewal snatching also is possible. Suppose if www.hello.in expires, then in the meantime, someone else registers the domain and takes control, that is known as renewal snatching.
If your domain is cyber squatted what are the next legal steps to be taken?
– You can initiate a court case
– You can complain in NiXi – who is NiXi (National Internet Exchange of India)– they are facilitators of internet services in India
– Additionally, you can initiate arbitration in ICANN (Internet Corporation for Assigned Names and Numbers) which is a non-profit international organization in charge of the internet. They have a Uniform Domain Name Dispute Resolution Policy (UDRP) to resolve situations like this.
But, are we happy in dealing with a situation like this? What should we do to avoid this type of scenario in our business?
How to avoid these types of mishaps to your brand or business. Suppose if your company name is ABC and your website is www.abc.com, then you can register website names such as www.abc.net / .in along with the available subdomains also.
Even if the company spends few thousands in maintaining these websites its worthy than someone snatching away our identity and ruining our name
Till now, we have discussed what is cybersquatting? How does it happen? What are the types of cybersquatting? What should we do when we are cyber squatted and what are the formal steps that can be taken against cybersquatters?
So what are you going to do now? Right away register the remaining major sub-domains of your company website and save the image and uplift your business always.
Friends, How are you going to address the cybersquatting of your website immediately?
Have you also come across cybersquatting of your website?
Don’t forget to enter your actions below in the comments
Technology for Profit educates and serves as a pole star to the small and medium business community on technology to increase your profits.
Technology for Profit is the main key to accelerate any business and increase profit.Go ahead! Increase your Profit by not wasting your hard-earned profits on CyberSquatters.